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Functional quality and hedonic quality : a study of the dimensions of e-service quality in online travel agencies

Bernardo, Merce; Marimon, Frederic; Alonso-Almeida, … - In: Information & management : the internat. journal of … 49 (2012) 7/8, pp. 342-347

Persistent link: https://www.econbiz.de/10009696207

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506

Persistent link: https://www.econbiz.de/10011551765

Online sales promotion in hedonic versus utilitarian product categories

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10011849124

The economic significance of user-generated feedback

Haynes, Michelle; Thompson, Steve - In: International journal of the economics of business 19 (2012) 1, pp. 153-166

Persistent link: https://www.econbiz.de/10009508058

Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture

Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119

Persistent link: https://www.econbiz.de/10011440229

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Yim, Mark Yi-cheon; Yoo, Seung-chul; Sauer, Paul L.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 528-544

Persistent link: https://www.econbiz.de/10010417557

Is Hedonism Present in the Purchase of Academic Books? An Empirical Analysis in Online and Traditional Purchase Methods

Rajan, Shivakami - 2018

the consumers' perceptions in hedonic pleasure in shopping for books. Book and publishing industry in India is under a … hedonic behaviour in shopping is examined in this paper. Quantitative survey method is used to achieve the objectives of the … factors which lead to hedonic pleasure in academic shopping are examined. Consumer perceptions of shopping experience …

Persistent link: https://www.econbiz.de/10012912053

Perspective of utilitarian and hedonic shopping values : an empirical study

Jena, R. K. - In: Indian journal of economics & business : IJEB 17 (2018) 1, pp. 205-212

Persistent link: https://www.econbiz.de/10012649183

Predicting the relationship between scarcity and serendipity information toward impulse buying behavior : hedonic shopping values as moderator variables

Prawira, Natasha A.; Sihombing, Sabrina O. - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 66-85

relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive …, the scarcity and chance of information as independent variables are moderated by the value of hedonic shopping, namely …

Persistent link: https://www.econbiz.de/10012696132

Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale

Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590

Persistent link: https://www.econbiz.de/10012494320

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