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~subject:"Online retailing"
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Online retailing
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
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Marketing management
14
E-commerce
13
Electronic Commerce
13
Internet marketing
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Niederlande
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Online-Marketing
13
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Online-Handel
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Marketing
11
Marketingtheorie
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Dienstleistungsqualität
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Marketing theory
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Service quality
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Theorie
10
Theory
10
Digitalisierung
9
Digitization
9
Data protection
8
Datenschutz
8
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
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Loyalty program
8
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Verhoef, Peter C.
10
Neslin, Scott A.
3
Wiesel, Thorsten
3
Emrich, Oliver
2
Gensler, Sonja
2
Kannan, P. K.
2
Konuş, Umut
2
Arts, Joep
1
Bijmolt, H. A.
1
Haan, Evert de
1
Hoekstra, Janita Cornelia
1
Hong, Zhao
1
Inman, J. Jeffrey
1
Langerak, Fred
1
Liu, Huan
1
Lobschat, Lara
1
Minnema, Alec
1
Pauwels, Koen
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Sloot, Laurens M.
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Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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1
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
2
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
Saved in:
3
Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
-
1997
Persistent link: https://www.econbiz.de/10000959627
Saved in:
4
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
5
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
6
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
10
To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec
;
Bijmolt, H. A.
;
Gensler, Sonja
;
Wiesel, …
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
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