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Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra; Gupta, Pratyush; Hungund, Sumukh - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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The influence of electronic word-of-mouth on information adoption in online customer communities
Cheung, Ronnie - In: Global economic review 43 (2014) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10010339720
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Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
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The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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The effect of selected marketing activities and promotions on the consumers buying behavior
Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87
The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...
Persistent link: https://www.econbiz.de/10012938815
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How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan; Wen, Lingling; Feng, Xiangnan; Li, Ran; Lin, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
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Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10012292160