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Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
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Electronic Marketing -- Electronic Commerce -- Online-Marketing -- Online-Marktforschung -- Lösungsskizzen zu den …. Der Inhalt Digitale Transformation von Geschäftsmodellen und Digital Marketing Electronic Commerce Online-Marketing Online-Marktforschung …
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