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Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements

Liu, Lei; Wu, Shaohui; Cai, Guoliang - In: The journal of product & brand management 32 (2023) 8, pp. 1220-1232

Persistent link: https://www.econbiz.de/10014485562

The online framing effect : the moderating role of warning, brand familiarity, and product type

Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011556563

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data

Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911

Persistent link: https://www.econbiz.de/10014451312

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175