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Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero; Santos, Agenilson … - In: International journal of business information systems : … 20 (2015) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10011448127
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Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
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Ethical awareness of seller's behavior in consumer-to-consumer electronic commerce : applying the multidimensional ethics scale
Leonard, Lori N. K.; Jones, Kiku - In: Journal of internet commerce 16 (2017) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10011804500
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Shopping well-being : is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles - In: Journal of retailing and consumer services 31 (2016), pp. 1-13
Persistent link: https://www.econbiz.de/10011528465
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The effect of utilitarian website features on online Saudi Arabia consumers loyalty in the case of online flight booking
Azam, Afshan - In: International journal of e-business research : an … 12 (2016) 4, pp. 57-75
Persistent link: https://www.econbiz.de/10011613111
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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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The intersection of hedonic and utilitarian values on integrated-social media retailers
Sagala, Gaffar Hafiz; Sumiyana - In: International journal of business information systems : … 33 (2020) 4, pp. 505-530
Persistent link: https://www.econbiz.de/10012199481
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Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing; Abbasi, Ahmed; Cheema, Amar; Abraham, Linda B. - In: Journal of marketing 84 (2020) 4, pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
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Examining the effect of flow experience on online purchase : a novel approach to the flow theory based on hedonic and utilitarian value
Ozkara, Behcet Yalin; Ozmen, Mujdat; Kim, Jong Woo - In: Journal of retailing and consumer services 37 (2017), pp. 119-131
Persistent link: https://www.econbiz.de/10011729733
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894