//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining the role of the mark...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online retailing
Werbung
13,915
Online-Marketing
13,279
Internet marketing
13,163
Advertising
11,388
Consumer behaviour
8,688
Konsumentenverhalten
8,570
Social Web
7,163
Social web
7,155
Viral marketing
4,935
Virales Marketing
4,915
Werbewirkung
4,854
Advertising effects
4,784
Brand management
2,494
Markenführung
2,474
Electronic Commerce
2,422
Online-Handel
2,394
Filmwirtschaft
2,292
E-commerce
2,272
Relationship marketing
2,215
Beziehungsmarketing
2,210
Film industry
2,202
USA
1,890
Theorie
1,881
Marketingmanagement
1,854
Theory
1,840
Marketing management
1,828
Marketing
1,747
United States
1,701
Internet
1,670
Deutschland
1,626
Markenimage
1,600
Brand image
1,597
advertising
1,409
Germany
1,130
Social media
1,010
Customer satisfaction
975
Markenartikel
956
Kundenzufriedenheit
954
social media
954
more ...
less ...
Online availability
All
Undetermined
1,346
Free
420
Type of publication
All
Article
1,935
Book / Working Paper
455
Type of publication (narrower categories)
All
Article in journal
1,805
Aufsatz in Zeitschrift
1,805
Aufsatz im Buch
113
Book section
113
Graue Literatur
60
Non-commercial literature
60
Arbeitspapier
48
Working Paper
48
Aufsatzsammlung
30
Conference paper
29
Konferenzbeitrag
29
Hochschulschrift
23
Collection of articles of several authors
19
Sammelwerk
19
Lehrbuch
13
Case study
12
Fallstudie
12
Thesis
10
Handbook
7
Handbuch
7
Textbook
7
Collection of articles written by one author
6
Sammlung
6
Konferenzschrift
4
Amtsdruckschrift
2
Bibliografie
2
Glossar enthalten
2
Glossary included
2
Government document
2
Biografie
1
Einführung
1
Festschrift
1
Guidebook
1
Market information
1
Marktinformation
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,319
German
69
Russian
2
French
1
Slovak
1
Author
All
Law, Chun Hung Roberts
17
Kollmann, Tobias
11
Lambrecht, Anja
9
Tan, Yong
9
Kim, Jong Min
8
Chen, Jianqing
7
Raghunathan, Srinivasan
7
Akram, Umair
6
Choi, Jeonghye
6
Duan, Wenjing
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Ghose, Anindya
6
Li, Hengyun
6
Liang, Sai
6
Loginova, Oksana
6
Mayzlin, Dina
6
Pavlou, Paul A.
6
Qiu, Liangfei
6
Viswanathan, Siva
6
Wu, Luorong
6
Ye, Qiang
6
Barrio-García, Salvador del
5
Bilgihan, Anil
5
Chong, Alain Yee Loong
5
Duch-Brown, Néstor
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Holland, Heinrich
5
Hong, Yili
5
Laroche, Michel
5
Law, Rob
5
Liu, Yong
5
Rana, Nripendra P.
5
Riquelme, Isabel P.
5
Rita, Paulo
5
Román, Sergio
5
Schultz, Carsten D.
5
Usman, Osly
5
Wu, Ji
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
National Bureau of Economic Research
3
OECD
3
Springer Gabler <Firma>
3
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Berliner Wissenschafts-Verlag
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
IGI Global
1
International Scientific-Practical Conference <2022, Online>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Philipps-Universität Marburg
1
RWTH Aachen
1
Redline Verlag
1
Rheinwerk Verlag
1
Simmons & Simmons <London>
1
Technische Universität Braunschweig
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Regensburg / ibi research
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
94
Journal of business research : JBR
83
International journal of hospitality management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
International journal of internet marketing and advertising : IJIMA
38
Journal of management information systems : JMIS
38
Electronic commerce research
32
International journal of electronic marketing and retailing : IJEMR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of electronic commerce research : JECR
22
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of retailing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of electronic commerce : IJEC
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of business information systems : IJBIS
15
Journal of marketing research
15
Cogent business & management
13
International journal of retail & distribution management
12
International journal of retail and distribution management
12
Journal of marketing
12
Journal of marketing communications
12
Electronic commerce research and applications
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Global business review
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Management information systems : mis quarterly
11
Springer eBook Collection
11
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of travel and tourism marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,390
Showing
1
-
10
of
2,390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
2
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
3
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
4
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
5
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
6
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
7
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
8
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
9
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
10
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->