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Understanding the brand and website effects of online loyalty : a mediation perspective

Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368

Persistent link: https://www.econbiz.de/10013206555

The bright and dark sides of online customer engagement on brand love

Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970

Persistent link: https://www.econbiz.de/10014471162

Unpacking the complex interactions among customers in online fan pages

Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176

Persistent link: https://www.econbiz.de/10012494061

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

Persistent link: https://www.econbiz.de/10012911061

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews

Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10014422222

Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

Influence on consumer attitude toward online brand community on revisit intention and brand trust

Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589

Persistent link: https://www.econbiz.de/10010388522

The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior

Yiğit, Melis Kaytaz; Tığlı, Mehmet - 2018

Persistent link: https://www.econbiz.de/10011883916

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

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