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Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja - In: Journal of retailing 92 (2016) 3, pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
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Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform
Liu, Xiaoqian; Zhou, Yong-Wu; Shen, Yi; Ge, Chunmian; … - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10012494909
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Behavioral lessons form Flipkart's Big-Billion Day sale
Jayakumar, Tulsi - In: Competitiveness review : an international business … 26 (2016) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10011594525
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Hybrid sales structures in the age of e-commerce
Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
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The Impact of Disclosing Inventory-Scarcity Messages on Sales in Online Retailing
Park, Sungho - 2020
and sales data from an online-retailer website across a sample of durable goods before and after the retailer posted these … messages on these products' daily sales. We find that disclosing these messages can decrease daily sales by an average of 17 ….60%. This finding suggests that scarcity messages such as these can have a negative influence on the sales prospects of durable …
Persistent link: https://www.econbiz.de/10012842813
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Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.; Redler, Jörn; Pagel, Sven - In: Review of managerial science : RMS 15 (2021) 5, pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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E-Commerce growth and the changing structure of the retail sales industry
Ramcharran, Harri - In: International journal of e-business research : an … 9 (2013) 2, pp. 46-60
Persistent link: https://www.econbiz.de/10009793133
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618