Similar Search Results

Impact of Electronic Word of Mouth (e-WOM) on Brand Image and Online Purchase Intention : The Perspective of Bangladesh

Rahman, Md Adnan - 2019

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of...

Persistent link: https://www.econbiz.de/10012858997

Brand Image, Perceived Quality, Ease Of Use, Trust, Price, Service Quality On Customer Satisfaction And Purchase Intention Of Blibli Website With Digital Technology As Dummy Variab...

Djakasaputra, Arifin; Pramono, Rudy; Hulu, Edison - 2021

The purpose of this study is to analyze whether ease of use has a significant effect on customer satisfaction, to analyze whether trust has a significant effect on customer satisfaction, to analyze whether service quality has a significant effect on customer satisfaction, to analyze whether...

Persistent link: https://www.econbiz.de/10013221345

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

This study investigated the relationship between source, receiver, review quality, review sidedness, review consistency, online credible review, reliability, intentionality, and willingness to buy the electric consumers in Vietnam. This study performed structural equation modeling (SEM). A total...

Persistent link: https://www.econbiz.de/10014420521

Geography still matters : examine the role of location in online markets for foreign branded products

Zhao, Xia; Zhao, Kexin; Deng, Jing - In: Decision sciences : DS 50 (2019) 2, pp. 285-310

Persistent link: https://www.econbiz.de/10012060498

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image

Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197

Persistent link: https://www.econbiz.de/10012025845

The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products

Lkhaasuren, Mendbayar; Nam, Kyung-Doo; Bang, Dong-Ock; … - In: Journal of international trade & commerce 14 (2018) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011846888

Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach

Brand, Benedikt; Baier, Daniel - In: International marketing review 39 (2022) 4, pp. 955-983

Persistent link: https://www.econbiz.de/10013396346

A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour

Drennan, Todd; Lindh, Cecilia Thilenius; Dreifalt, Nathalie - In: Journal of customer behaviour 20 (2021) 4, pp. 275-299

Persistent link: https://www.econbiz.de/10014424100

Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online

Michaelidou, Nina; Siamagka, Nikoletta-Theofania; … - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 789-804

Persistent link: https://www.econbiz.de/10010200108

The long tail of destination image and online marketing

Pan, Bing; Li, Xiang - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 1, pp. 132-152

Persistent link: https://www.econbiz.de/10009535364

1
2
3
4
5
6
7
8
9
10
Next
Last