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Consumer preference analysis : a data-driven multiple criteria approach integrating online information

Guo, Mengzhuo; Liao, Xiuwu; Liu, Jiapeng; Zhang, Qingpeng - In: Omega : the international journal of management science 96 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012243914

Auction Versus Posted Price Mechanisms in Online Sales : The Roles of Impatience and Dissuasion

Chowdhury, Subhasish M. - 2020

If all potential buyers participate in a first-price auction, then (theoretically) the auction price weakly exceeds the price placed by the seller under a posted-price mechanism. However, it is documented that in the online sellers prefer posted-price mechanism to auction. We aim to explain this...

Persistent link: https://www.econbiz.de/10012823441

Escaping the tyranny of choice: when fewer attributes make choice easier

Fasolo, Barbara; McClelland, Gary H.; Todd, Peter M. - In: Marketing theory 7 (2007) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10003433148

Determinants of offline versus online catalog preference

Simon, Françoise; Usunier, Jean-Claude - 2008

Persistent link: https://www.econbiz.de/10008799156

Shopping environment preferences of Hispanic consumers in the U. S. : development of a scale

Burns, David J.; Dato-on, Mary Conway; Manolis, Chris - In: International journal of retail & distribution management 43 (2015) 3, pp. 261-275

Persistent link: https://www.econbiz.de/10011300318

Aesthetic design of e-commerce web pages : webpage complexity, order and preference

Deng, Liqiong; Poole, Marshall Scott - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 420-440

Persistent link: https://www.econbiz.de/10009730178

Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website

Currim, Imran S.; Mintz, Ofer; Siddarth, S. - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10010509559

Gender-specific on-line shopping preferences

Ulbrich, Frank; Christensen, Tina; Stankus, Linda - In: Electronic commerce research 11 (2011) 2, pp. 181-199

Persistent link: https://www.econbiz.de/10009126471

Preference minorities and the internet

Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682

Persistent link: https://www.econbiz.de/10009272398

Context-dependent preferences and retailing : vertical restraints on internet sales

Helfrich, Magdalena; Herweg, Fabian - In: Journal of behavioral and experimental economics 87 (2020)

Persistent link: https://www.econbiz.de/10012498516

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