To influence demand, some online retailers post messages (e.g., “5 units or less left in stock”) on their product pages to signal impending stockouts. These “scarcity” messages provide consumers “partial” inventory information, revealing only an upper bound on the number of units...

Visual merchandising has long lived in the domain of brick-and-mortar stores. It is viewed as an indispensable tool to provide aesthetic pleasure to the customers and to uplift the sales of the stores. Similarly, in the era of online retail stores, retailers need to raise their game so as to...

Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including discounting to a zero price is common. We ask how price...