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Under the rise of network group-buying, consumers can form groups of strangers through the Internet, under the leadership of an coordinator, to integrate internal opinions and negotiate with vendors. Therefore, the coordinator gradually becomes a business. In this newly developed business, the...
Persistent link: https://www.econbiz.de/10012958577
This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...
Persistent link: https://www.econbiz.de/10012850531
While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...
Persistent link: https://www.econbiz.de/10014199741
Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...
Persistent link: https://www.econbiz.de/10014032572
In consumer-to-consumer online platforms that enable selling (e.g., eBay, Taobao) or sharing (e.g., Airbnb, Uber) of goods and services, information asymmetry between providers (e.g., sellers, hosts, drivers) and consumers (e.g., buyers, guests, passengers) pose challenges. Such platforms...
Persistent link: https://www.econbiz.de/10014106726
As most of the organizations are becoming online-centric, they have to offer and sell products through different online platforms. Social media platforms serve as the most useful media for offering products to customers. So, this is necessary for them to know customers’ purchasing behaviors...
Persistent link: https://www.econbiz.de/10013405023
Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...
Persistent link: https://www.econbiz.de/10013471146
Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....
Persistent link: https://www.econbiz.de/10014464447
Creating websites and social media marketing is an integral part of business activities in companies. The emergence of … should use in carrying out their marketing activities, because no media can convey information faster than them. Social … marketing in building relationships with consumers and increasing the effectiveness of e-commerce. From the research we can see …
Persistent link: https://www.econbiz.de/10013326381
Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...
Persistent link: https://www.econbiz.de/10015075444