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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Establishing brand loyalty through social media groups in Vietnam

Wu, Kuang-Wen; Duy Binh Luong - In: International journal of business 26 (2021) 1, pp. 24-41

Persistent link: https://www.econbiz.de/10012492125

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Does social media matter? : investigating the effect of social media features on consumer attitudes

Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539

Persistent link: https://www.econbiz.de/10011799267

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Fostering consumer-brand relationships in social media environments : the role of parasocial interaction

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Persistent link: https://www.econbiz.de/10010399424

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

Persistent link: https://www.econbiz.de/10012001293

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