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Zukunftsperspektiven der Shopper-Marktforschung : wie Internet und Smartphones das Kaufverhalten und damit auch die Forschung verändern

Ott, Cirk Sören - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 253-267). 2015

Persistent link: https://www.econbiz.de/10011280751

Rules of attraction : females perception of male self-representation in a dating app

Roshchupkina, Olga; Kim, Olga; Lee, Eun-Ju - In: Asia marketing journal 24 (2023) 4, pp. 169-177

Persistent link: https://www.econbiz.de/10013555700

Extrinsische und intrinsische Motive der Nutzung von Online-Shopping

Bauer, Hans H.; Falk, Tomas; Reder, Björn - In: Handbuch Multi-Channel-Marketing, (pp. 149-170). 2007

Persistent link: https://www.econbiz.de/10003434846

An examination of consumer browsing behaviors

Xia, Lan - In: Qualitative market research : an international journal 13 (2010) 2, pp. 154-173

Persistent link: https://www.econbiz.de/10003978255

Assessing screening and evaluation decision support systems : a resource-matching approach

Tan, Chuan-hoo; Teo, Hock-hai; Benbasat, Izak - In: Information systems research : ISR 21 (2010) 2, pp. 305-326

Persistent link: https://www.econbiz.de/10003995770

Targeting female online shoppers : a critique (marketing challenges, research issues & implications)

Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007

Persistent link: https://www.econbiz.de/10003677124

Estimation of willingness-to-pay : theory, measurement, application

Breidert, Christoph - 2006 - 1. Aufl.

Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...