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Commentary: governing technology-enabled omnichannel transactions

John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130

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Retail online assurances : typology development and empirical analysis

Arnold, Todd J.; Landry, Timothy D.; Reynolds, J. Kenneth - In: Journal of marketing theory and practice 15 (2007) 4, pp. 299-313

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Online influencer marketing

Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251

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Online relationship formation

Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40

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Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

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The effect of online shopping platform strategies on search, display, and membership revenues

Lee, Ju-Yeon; Fang, Eric; Kim, Jisu J.; Li, Xiaoling; … - In: Journal of retailing 94 (2018) 3, pp. 247-264

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Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

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