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~subject:"Online-Handel"
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Online-Handel
Beziehungsmarketing
6
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Distribution channel
5
Vertriebsweg
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Internet marketing
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Online-Marketing
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Marketingmanagement
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Brand management
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Customer analysis
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Customer satisfaction
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Customers
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E-commerce
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Einzelhandel
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Electronic Commerce
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Kunden
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Kundenanalyse
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Kundenzufriedenheit
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Machine learning
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Markenführung
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Marketing
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Marktforschung
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Organizational brand communication
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Resource-based view
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Ressourcenorientierter Ansatz
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Retail trade
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Viral marketing
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Virales Marketing
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construal fit
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distance to headquarters
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Herhausen, Dennis
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Grewal, Dhruv
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Bove, Liliana
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Emrich, Oliver
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Kipfelsberger, Petra
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Ludwig, Stephan
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Ruyter, Ko de
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Schoegel, Marcus
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ECONIS (ZBW)
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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2
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
Saved in:
3
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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