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~subject:"Online-Handel"
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Online-Handel
Social Web
20,294
Social web
20,263
Brand management
17,496
Markenführung
17,082
Consumer behaviour
12,744
Konsumentenverhalten
12,645
Brand image
11,035
Markenimage
10,918
Online-Marketing
6,386
Internet marketing
6,291
Markenartikel
5,628
Brand
5,621
Relationship marketing
4,277
Beziehungsmarketing
4,272
Viral marketing
2,506
Virales Marketing
2,506
Soziales Netzwerk
2,424
Social network
2,268
Markenpolitik
2,203
Deutschland
2,121
Electronic Commerce
2,079
Marketingmanagement
2,060
Marketing management
2,049
Germany
2,022
E-commerce
1,970
Werbewirkung
1,909
Advertising effects
1,895
Social media
1,722
social media
1,647
Online retailing
1,642
Digitalisierung
1,502
Internet
1,466
Digitization
1,465
USA
1,378
United States
1,354
Werbung
1,353
Advertising
1,352
Marketing
1,349
Customer satisfaction
1,241
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Law, Chun Hung Roberts
12
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8
Dwivedi, Yogesh Kumar
6
Liang, Sai
6
Turban, Efraim
6
Akram, Umair
5
Heinemann, Gerrit
5
Holland, Heinrich
5
Tan, Yong
5
Aslam, Wajeeha
4
Ba, Sulin
4
Benbasat, Izak
4
Dennis, Alan
4
Dertwinkel-Kalt, Markus
4
Emrich, Oliver
4
Kumar, Vikas
4
Kwon, Wi-suk
4
Köster, Mats
4
Lin, Zhangxi
4
Liu, Xianwei
4
Martinez, Luis F.
4
Pavlou, Paul A.
4
Sajad Rezaei
4
Scarsini, Marco
4
Viswanathan, Siva
4
Ye, Qiang
4
Abed, Salma S.
3
Adjei, Mavis T.
3
Aggarwal, Rohit
3
Bhat, Savita
3
Bilgihan, Anil
3
Bradley, Graham L.
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Chakraborty, Uttam
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Chen, Ying-Ju
3
Cheng, Xusen
3
Civelek, Mustafa Emre
3
Das, Gopal
3
Dennis, Charles
3
Duan, Wenjing
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Duch-Brown, Néstor
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Springer Fachmedien Wiesbaden
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Dgroup
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IGI Global
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Organisation for Economic Co-operation and Development
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Springer Gabler <Firma>
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Bundesverband Digitale Wirtschaft
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Friedrich-Schiller-Universität Jena
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International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
National Bureau of Economic Research
1
OECD
1
Redline Verlag
1
Russland / Ministerstvo nauki i vysšego obrazovanija
1
UNCTAD
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
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Journal of retailing and consumer services
71
Journal of business research : JBR
50
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
Electronic commerce research
26
Technological forecasting & social change : an international journal
25
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
21
Journal of electronic commerce research : JECR
21
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of marketing
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
Springer eBook Collection
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of product & brand management
9
Tourism management : research, policies, practice
9
Journal of organizational computing and electronic commerce
8
Journal of retailing
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
Global business review
7
International journal of consumer studies
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of fashion marketing and management
7
Journal of marketing research
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
1,642
EconStor
3
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1
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping
;
Liu, Feng
;
Zhang, Jia
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
Saved in:
3
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
4
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
5
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
6
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
8
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
9
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
10
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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