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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea - In: Journal of management analytics 7 (2020) 1, pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun; Paul, Justin - In: Technovation : the international journal of … 120 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van; … - In: Journal of business research : JBR 118 (2020), pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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What leads customers to stay with an online transportation service in emerging markets?
Le, Hoang T. P. M.; Park, Jungkun - In: International journal of business innovation and … 30 (2023) 3, pp. 323-351
With the continuous development of technologies and user demand, mobile app functions have become more and more diversified in category extension, specifically app-based shared transportation platforms (ABSTP). This study focuses on predictors of loyalty intention in the mobile app portfolio of...
Persistent link: https://www.econbiz.de/10014293975
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544