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~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
81,927
Konsumentenverhalten
79,448
Brand management
17,495
Markenführung
17,081
Marketingmanagement
16,944
Marketing management
16,358
Theorie
11,610
Theory
11,446
Brand image
11,035
Markenimage
10,918
Relationship marketing
10,819
Beziehungsmarketing
10,771
Deutschland
6,504
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6,458
Brand
6,412
USA
6,394
Germany
6,123
United States
6,108
Customer satisfaction
5,952
Online-Marketing
5,933
Social Web
5,904
Social web
5,899
Internet marketing
5,864
Kundenzufriedenheit
5,780
Marketing
5,753
Online retailing
5,545
Einzelhandel
4,589
Service quality
4,527
Retail trade
4,526
Dienstleistungsqualität
4,478
Werbewirkung
4,304
Advertising effects
4,251
Electronic Commerce
3,986
E-commerce
3,821
Advertising
3,774
Werbung
3,757
Verbraucherverhalten
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Experiment
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Emotion
3,330
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Usman, Osly
19
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Breugelmans, Els
12
Hackl, Franz
12
Law, Chun Hung Roberts
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Bauer, Hans H.
11
Benbasat, Izak
11
Chung, Namho
11
Dennis, Charles
11
Ba, Sulin
10
Baier, Daniel
10
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
10
Khare, Arpita
10
Kim, Minjeong
10
Köster, Mats
10
Laroche, Michel
10
McManus, Brian
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Lennon, Sharron J.
9
Liu, Yong
9
Pavlou, Paul A.
9
Richard, Marie-Odile
9
Sajad Rezaei
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Tan, Yong
9
Tandon, Urvashi
9
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National Bureau of Economic Research
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7
OECD
6
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
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Consumer and marketing law
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
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Leibniz-Institut für Wirtschaftsforschung Halle
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Nomos Verlagsgesellschaft
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Peter Lang GmbH
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
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Technische Universität Dresden
1
Valdani Vicari & Associati
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
WIK-Consult GmbH <Honnef>
1
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Journal of retailing and consumer services
336
Journal of business research : JBR
170
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
74
Information systems research : ISR
58
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
53
Journal of retailing
52
Cogent business & management
51
The international review of retail, distribution and consumer research
51
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
37
Psychology & marketing
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of management information systems : JMIS
34
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Journal of the Academy of Marketing Science
25
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Journal of marketing
22
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of consumer behaviour
20
The journal of services marketing
20
International journal of contemporary hospitality management
19
Journal of customer behaviour
19
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Source
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ECONIS (ZBW)
5,543
EconStor
11
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
5
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
6
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
7
Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
8
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
9
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
10
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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