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Advertising Viewability in Online Branding Campaigns
Bounie, David - 2017
technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …
Persistent link: https://www.econbiz.de/10012956175
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Competing through keyword advertising
Colangelo, Giuseppe - In: Journal of competition law & economics 16 (2020) 3, pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
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Online brand protection
Chikada, Akino; Gupta, Anil - In: Handbook of research on counterfeiting and illicit trade, (pp. 340-365). 2017
Persistent link: https://www.econbiz.de/10011750957
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
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Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew; Dai, Weijia; Jin, Ginger Zhe - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
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ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.; Wulf, Alexander J.; Seizov, Ognyan; Loos, M. … - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 3, pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
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Online Consumer Contracts
Luzak, Joasia - 2015
The new Consumer Rights Directive introduced some changes to the level of consumers' protection online. However, just like with its predecessor the Distance Selling Directive the main focus of the protection that consumers have been granted online rests in providing them with transparent and...
Persistent link: https://www.econbiz.de/10013032767
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
Persistent link: https://www.econbiz.de/10012293011
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The unreliability of online review mechanisms
Narciso, M. - In: Journal of consumer policy : consumer issues in law, … 45 (2022) 3, pp. 349-368
Persistent link: https://www.econbiz.de/10013441828