Narrow search
Showing 1 - 10 of 3,558
Cover Image
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Cover Image
Branded! : how the certification revolution is transforming global corporations
Conroy, Michael E. - 2007 - 1. print.
Persistent link: https://www.econbiz.de/10003598264
Cover Image
Using websites to recruit franchisee candidates
López-Fernández, Begoña; Perrigot, Rozenn - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Cover Image
Franchising our heritage : the UNESCO World Heritage brand
Adie, Bailey Ashton - In: Tourism management perspectives : TMP 24 (2017), pp. 48-53
Persistent link: https://www.econbiz.de/10011810718
Cover Image
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002
Persistent link: https://www.econbiz.de/10001718839
Cover Image
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Cover Image
Content analysis and assessment of international codes of franchising associations
Rondán-Cataluña, Francisco Javier; Navarro García, … - In: Management decision : MD 50 (2012) 4, pp. 635-650
Persistent link: https://www.econbiz.de/10009546781
Cover Image
Towards an international code of franchising
Gámez-González, Juan; Rondan-Cataluña, F. Javier; … - In: Management decision : MD 48 (2010) 10, pp. 1568-1595
Persistent link: https://www.econbiz.de/10008772273
Cover Image
Beyond branding : how the new values of transparency and integrity are changing the world of brands
Ind, Nicholas (contributor) - 2005
Persistent link: https://www.econbiz.de/10011479707
Cover Image
Bono's product (red) initiative : wedding hard commerce and corporate social responsibility
Ponte, Stefano (contributor); Richey, Lisa Ann (contributor) - 2008
Bono's Product (RED) initiative was created to raise awareness and money for The Global Fund to Fight AIDS, Tuberculosis and Malaria by teaming up with major corporations to market RED co-branded products. RED has been built upon the principle that "hard commerce" can be an appropriate vector...
Persistent link: https://www.econbiz.de/10003714782