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Online-Marketing
Werbung
13,774
Advertising
9,708
Verhalten
4,736
Behaviour
4,137
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3,905
Consumer behaviour
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3,709
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3,070
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1,429
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877
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845
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829
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advertising
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Jerath, Kinshuk
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Wilbur, Kenneth C.
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Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
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Dwivedi, Yogesh Kumar
8
Hudders, Liselot
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Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
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Balseiro, Santiago R.
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Boerman, Sophie C.
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Campbell, Colin L.
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Chintagunta, Pradeep K.
5
Dens, Nathalie
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Fridgeirsdottir, Kristin
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5
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AMA Winter Academic Conference <2021, Online>
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Edward Elgar Publishing
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Ernst-Moritz-Arndt-Universität Greifswald
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European Advertising Academy
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Frankfurt School Verlag GmbH
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Graduate School Of Business Administration
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ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
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Nordic Council of Ministers
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OECD
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Pira International
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Point-of-Purachse Advertising Institute
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Special Libraries Association
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The Council of State Governments
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Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
CESifo working papers
8
Electronic commerce research
8
International journal of electronic commerce : IJEC
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Journal of internet commerce
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
European research studies
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ECONIS (ZBW)
1,766
EconStor
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn
;
Popovich, Deidre L.
;
Bakamitsos, …
-
2015
Persistent link: https://www.econbiz.de/10011498139
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2
Auswirkungen der Interaktionsinstrumente auf das Fanverhalten : Beeinflussung des viralen Fanverhaltens durch Modifikation der Interaktionsinstrumente
Schöttl, Katharina
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 69-82)
.
2016
Persistent link: https://www.econbiz.de/10011587880
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3
Product Placement in YouTube-Tutorials - eine verhaltenstheoretische und juristische Analyse
Schüller, Ariane-Tabea
-
2020
Persistent link: https://www.econbiz.de/10012149471
Saved in:
4
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
5
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
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6
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
7
Websites' hue-context congruence as a vector of trust and behavioral intentions
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1515-1536
Persistent link: https://www.econbiz.de/10014333893
Saved in:
8
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
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9
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
10
Influence of short-form content (SFC) in social media on voluntary user acceptance behavior
Kang, Inwon
;
Yang, Yi
;
Lee, Ji-Soo
;
Kuanysh, Abdylashov
- In:
Journal of international trade & commerce
17
(
2021
)
6
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013269940
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