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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic
Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
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The impact of photographs on the online marketing for tourism: the case of Japanese-style inns
Jimura, Takamitsu; Lee, Timothy J. - In: Journal of vacation marketing 26 (2020) 3, pp. 354-364
Persistent link: https://www.econbiz.de/10012265202
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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220
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Tourism marketing platform on mobile internet : a case study of WeChat
Xiao, Yunhua - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 42-54
Persistent link: https://www.econbiz.de/10012036043
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Using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists' perspective
Balouchi, Mina; Khanmohammadi, Ehsan - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 7-18
The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the...
Persistent link: https://www.econbiz.de/10011855444
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Social media marketing in wine tourism : winery owners' perceptions
Canovi, Magali; Pucciarelli, Francesca - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 653-664
Persistent link: https://www.econbiz.de/10012179453
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Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10012159071
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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253