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Online-Marketing
Marketingmanagement
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Marketing management
16,079
Produktgestaltung
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Product design
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Marketing
3,556
Theorie
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1,057
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935
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834
SME
808
KMU
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772
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Chaffey, Dave
8
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Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
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5
Ko, Eunju
5
Ratten, Vanessa
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Fritz, Wolfgang
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
4
Mero, Joel
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Mutum, Dilip S.
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Pelsmacker, Patrick de
4
Ruyter, Ko de
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Strauss, Judy
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3
Camilleri, Mark Anthony
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Dennis, Charles
3
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Dwivedi, Yogesh Kumar
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Halligan, Brian
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Harris, Lisa
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Hinson, Robert
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Hörner, Thomas
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Palgrave Macmillan <Firma>
1
Rheinwerk Verlag
1
Special Libraries Association
1
Universität Mannheim
1
Verlag Franz Vahlen
1
Walter de Gruyter GmbH & Co. KG
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Premier reference source
6
Business horizons
5
Developing digital marketing : relationship perspectives
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
1,141
EconStor
2
USB Cologne (EcoSocSci)
1
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1
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
2
Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.
;
Smith, Doug
-
2014
Persistent link: https://www.econbiz.de/10010473250
Saved in:
3
Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
4
Marketing aspects in the game design process of free-to-play mobile games
Winter, Felix
- In:
Conference proceedings trends in business communication 2016
,
(pp. 189-197)
.
2017
Persistent link: https://www.econbiz.de/10011620193
Saved in:
5
Neuro design : neuromarketing insights to boost engagement and profitability
Bridger, Darren
-
2017
Persistent link: https://www.econbiz.de/10011581386
Saved in:
6
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
7
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
8
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
Saved in:
9
Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
Knödler, Hermann
;
Martach, Swantje
- In:
Die informatisierte Service-Ökonomie : Veränderungen …
,
(pp. 155-181)
.
2018
Persistent link: https://www.econbiz.de/10011903588
Saved in:
10
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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