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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695
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Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Internet marketing capabilities and international market growth
Mathews, Shane; Bianchi, Constanza; Perks, Keith J.; … - In: International business review : the official journal of … 25 (2016) 4, pp. 820-830
Persistent link: https://www.econbiz.de/10011514064
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The role of e-WOM in international communication
Ruiz de Maya, Salvador; Sicilia, María; López, Inés; … - In: Handbook of research on international advertising, (pp. 325-350). 2012
Persistent link: https://www.econbiz.de/10009513912
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The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel; Nordman, Emilia Rovira; Vu, Uyen - In: International business review : the official journal of … 31 (2022) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C. (ed.) - 2017
advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing …
Persistent link: https://www.econbiz.de/10012392970
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The effect of internet marketing capabilities on the export performance of SMEs
Hajaliakbari, Firouzeh; Razavi Satvati, Shadi - In: Inventi impact: SMEs (2019) 2, pp. 66-79
Persistent link: https://www.econbiz.de/10012288241