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VHB-JOURQUAL : ein ranking von...
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Online-Marketing
Consumer behaviour
98
Konsumentenverhalten
94
Germany
65
Deutschland
60
Relationship marketing
52
Beziehungsmarketing
51
Social Web
32
Social web
32
Theorie
32
Theory
32
Marketing
30
Customer satisfaction
23
Film industry
21
Filmwirtschaft
21
Kundenzufriedenheit
19
Corporate reputation
18
Firmenimage
18
Dienstleistungsqualität
17
Service quality
17
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17
Corporate social responsibility
16
Internet
16
USA
16
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15
Marketing management
15
Marketingmanagement
15
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14
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14
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14
Markenführung
14
Umweltbewusstsein
14
Viral marketing
14
Virales Marketing
14
Dienstleistungssektor
13
Environmental consciousness
13
E-commerce
12
Emotion
12
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12
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Hennig-Thurau, Thorsten
8
Walsh, Gianfranco
6
Flemming, Jan
2
Kilian, Thomas
2
Kupfer, Ann-Kristin
2
Marchand, André
2
Bartschat, Maria
1
Bloching, Björn
1
Cziehso, Gerrit P.
1
Dose, David
1
Duvenhorst, Carsten
1
Frenzel, Tobias
1
Funke, Christopher
1
Hansen, Nele
1
Hass, Berthold H.
1
Hassan, Louise M.
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
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1
Kübler, Raoul
1
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1
Pähler vor der Holte, Nora
1
Schaarschmidt, Mario
1
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1
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1
Valck, Kristine de
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Westfälische Wilhelms-Universität Münster
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
Reihe: Marketing und Medien
1
Springer eBook Collection
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Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
15
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1
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
2
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
3
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
4
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
6
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
7
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
8
Good social media marketing : Erfolgsdeterminanten für B2C-Unternehmen
Flemming, Jan
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10013444970
Saved in:
9
Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf
(
ed.
);
Muster, Viola
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010480254
Saved in:
10
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
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