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Online-Marketing
Consumer behaviour
47
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Brand management
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Markenführung
45
Marketing management
29
Marketingmanagement
29
Relationship marketing
27
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Bibliometrics
10
Corporate culture
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Creativity
10
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Pitt, Leyland F.
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Berthon, Pierre R.
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Steyn, Peter
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Bal, Anjali
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Bal, Anjali S.
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Botha, Elsamari
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Campbell, Colin
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Campbell, Colin L.
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Caruana, Albert
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Halvorson, Wade
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Heerden, Gené van
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Hultman, Magnus
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Kietzmann, Jan
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Laurell, Christofer
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Long, Elaine K. F.
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McMullan, Kylie
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Opoku, Robert A.
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Pitt, Christine S.
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Plangger, Kirk A.
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Reyneke, Mignon
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Business horizons
2
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
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Journal of marketing for higher education
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Marketing intelligence & planning
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
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1
Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.
;
Hultman, Magnus
;
Saheli-Sangari, Esmail
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
3
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
4
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
5
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
6
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
7
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
8
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
9
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
10
Oranizational commitment and users' perception of ease of use : a study among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
The journal of management development
32
(
2013
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10009756945
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