Consumer-generated content and source effects in financial services advertising : an experimental study
Peter Steyn; Åsa Wallström; Leyland Pitt
| Year of publication: |
2010
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|---|---|
| Authors: | Steyn, Peter ; Wallström, Åsa ; Pitt, Leyland F. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 15.2010/11, 1, p. 49-61
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| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Bankmarketing | Bank marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562577