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Online-Marketing
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Whinston, Andrew B.
20
Chen, Jianqing
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6
Gu, Bin
3
Liu, De
3
Rui, Huaxia
3
Duan, Wenjing
2
He, Shu
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Ke, Xuqing
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Lin, Mei
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Tang, Qian
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Agarwal, Ashish
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Information systems research : ISR
3
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3
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1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
2
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
3
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
4
Effects of the presence of organic listing in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
Saved in:
5
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
6
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
Saved in:
7
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
8
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
9
Vertical differentiation and a comparison of online advertising models
Lin, Mei
;
Ke, Xuqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 195-235
Persistent link: https://www.econbiz.de/10009656111
Saved in:
10
Ex ante information and the design of keyword auctions
Liu, De
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
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