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Online-Marketing
Konsumentenverhalten
78,887
Consumer behaviour
78,861
Nachhaltigkeit
23,620
Sustainability
16,758
Nachhaltige Entwicklung
11,250
Sustainable development
11,204
Theorie
10,089
Theory
10,047
Beziehungsmarketing
8,814
Relationship marketing
8,810
Markenführung
7,502
Brand management
7,499
Markenimage
6,582
Brand image
6,559
Deutschland
5,870
Germany
5,439
Corporate Social Responsibility
5,435
Online retailing
5,435
Online-Handel
5,435
Customer satisfaction
5,410
Kundenzufriedenheit
5,407
Corporate social responsibility
5,299
USA
5,141
United States
4,966
Social Web
4,663
Social web
4,663
Internet marketing
4,376
Dienstleistungsqualität
4,289
Service quality
4,289
Brand
4,254
Markenartikel
4,249
Einzelhandel
4,162
Retail trade
4,090
Verbraucherverhalten
3,904
Electronic Commerce
3,581
Werbewirkung
3,561
Welt
3,540
Advertising effects
3,536
World
3,520
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Undetermined
2,546
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743
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Article
3,727
Book / Working Paper
671
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3,531
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3,531
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193
Book section
193
Graue Literatur
99
Non-commercial literature
99
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77
Arbeitspapier
76
Hochschulschrift
52
Collection of articles of several authors
39
Sammelwerk
39
Aufsatzsammlung
38
Conference paper
37
Konferenzbeitrag
37
Konferenzschrift
29
Thesis
22
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Case study
6
Fallstudie
6
Amtsdruckschrift
4
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4
Guidebook
4
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4
Ratgeber
4
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4
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3
Handbuch
3
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English
4,311
German
86
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Abbasi, Amir Zaib
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
National Bureau of Economic Research
4
OECD
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
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Published in...
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
42
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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All
ECONIS (ZBW)
4,395
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
Profiling the australian Google consumer : implications of search engine practices for consumer law and policy
Daly, Angela
;
Scardamaglia, Amanda
- In:
Journal of consumer policy : consumer issues in law, …
40
(
2017
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011786477
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
6
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
7
The added value of rating pictograms for sustainable hotels in classified ads
Vinzenz, Friederike
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 56-65
Persistent link: https://www.econbiz.de/10011998067
Saved in:
8
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
9
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
10
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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