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Direktmarketing : Erfolg durch...
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Online-Marketing
Beziehungsmarketing
25,181
Relationship marketing
25,153
Konsumentenverhalten
8,914
Consumer behaviour
8,906
Kundenzufriedenheit
5,299
Customer satisfaction
5,292
Dienstleistungsqualität
3,843
Service quality
3,833
Deutschland
2,565
Markenführung
2,537
Brand management
2,536
Germany
2,500
Theorie
2,375
Theory
2,367
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Social Web
2,017
Social web
2,016
Marketingmanagement
1,965
Marketing management
1,938
Direktmarketing
1,919
Markenimage
1,845
Brand image
1,842
Electronic Commerce
1,715
Internet marketing
1,672
E-commerce
1,647
Direct marketing
1,505
Kundenwert
1,465
Customer value
1,437
Kundenintegration
1,418
Customer integration
1,417
Vertrauen
1,347
Confidence
1,343
Einzelhandel
1,342
Retail trade
1,330
Brand
1,260
Markenartikel
1,246
Online-Handel
1,241
Online retailing
1,235
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All
Undetermined
898
Free
191
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Article
1,312
Book / Working Paper
383
Journal
5
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Article in journal
1,173
Aufsatz in Zeitschrift
1,173
Aufsatz im Buch
135
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135
Collection of articles of several authors
47
Sammelwerk
47
Ratgeber
44
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40
Hochschulschrift
40
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35
Thesis
26
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19
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16
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15
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10
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10
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8
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8
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8
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6
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4
Sammlung
4
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3
Glossar enthalten
3
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3
Bibliografie enthalten
2
Bibliography included
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Mehrbändiges Werk
1
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1
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English
1,525
German
174
Czech
1
French
1
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1
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Harrigan, Paul
11
Holland, Heinrich
9
Hollebeek, Linda D.
9
Ratten, Vanessa
8
Schwarz, Torsten
8
Thaichon, Park
8
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kreutzer, Ralf T.
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Schumann, Jan Hendrik
5
Verhoef, Peter C.
5
Vrontis, Demetris
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Ceyp, Michael
4
Fogel, Joshua
4
Grewal, Dhruv
4
Guzman, Francisco
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kamps, Ingo
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
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Springer Fachmedien Wiesbaden
11
Deutscher Dialogmarketing Verband
9
American Marketing Association
5
IGI Global
4
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bundesverband Digitale Wirtschaft
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Josef Eul Verlag GmbH
1
NetLibrary, Inc
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Verlag Franz Vahlen
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
marketing-Börse GmbH
1
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Published in...
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Journal of business research : JBR
66
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
SpringerLink / Bücher
22
Marketing intelligence & planning
18
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of marketing
8
Springer eBook Collection
8
Developing digital marketing : relationship perspectives
7
Electronic commerce research
7
Health marketing quarterly
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce research : JECR
7
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ECONIS (ZBW)
1,693
EconStor
3
USB Cologne (EcoSocSci)
3
OLC EcoSci
1
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1
Das neue interaktive
Direktmarketing
: die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
Link, Jörg
;
Schleuning, Christian
-
1999
Persistent link: https://www.econbiz.de/10000683464
Saved in:
2
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
3
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
4
Kundenbindung durch
Direktmarketing
Link, Jörg
;
Frey, Ulrich Dirk
- In:
Strategien zur Schaffung und Erhaltung von …
,
(pp. 59-90)
.
1998
Persistent link: https://www.econbiz.de/10003849697
Saved in:
5
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
6
Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
Saved in:
7
The effects of digital marketing on customer relationships
Merisavo, Marko
- In:
Managing business in a multi-channel world : success …
,
(pp. 89-104)
.
2005
Persistent link: https://www.econbiz.de/10003120902
Saved in:
8
Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale
Figge, Stefan
-
2007
Persistent link: https://www.econbiz.de/10003383974
Saved in:
9
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
10
Schnelleinstieg Marketing für Gründer & Jungunternehmer : erfolgreich Kunden binden und gewinnen - mit kleinem Budget ; [denn gute Werbung muss nicht teuer sein und teure Werbung i...
Steffen, Bettina
;
Jördens, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003879274
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