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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Planning and implementing effective mobile marketing programs
Berman, Barry - In: Business horizons 59 (2016) 4, pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia; Fu, Ning; Li, Yiding; Liu, Dong - In: Journal of global marketing 37 (2024) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp; Pescher, Christian; Spann, Martin - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
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Mobile promotions : a framework and research priorities
Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011489455