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Online Product Opinions : Incidence, Evaluation and Evolution
Moe, Wendy W.; Schweidel, David A. - 2011
behavior, both in terms of whether to contribute (incidence) and what to contribute (evaluation), and identify selection … effects that influence the incidence decision and adjustment effects that influence the evaluation decision. Our results … same median opinion. This is a result of a core group of “activist” customers posting increasingly negative opinions in an …
Persistent link: https://www.econbiz.de/10014199741
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Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz; Bachnik, Katarzyna - In: Technological forecasting & social change : an … 174 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Social media based relationship marketing
Shaik, Najmuddin; Ritter, Shannon - 2012
Persistent link: https://www.econbiz.de/10009574696
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Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios; Zinck Stagno, Marc - In: Journal of marketing for higher education 21 (2011) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
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Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
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Influences of social media marketing tools towards online purchases : nuances from undergraduate students in Nigeria public universities
Wali, Andy Fred; Cyprian, Jackson; Nkpurukwe, Obabuike Ikeni - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10012388068
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Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502