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Online-Marketing
Social Web
20,314
Social web
20,283
Organizational behaviour
9,706
Verhalten in Organisationen
9,278
Internet marketing
5,807
Consumer behaviour
4,820
Konsumentenverhalten
4,818
Soziales Netzwerk
2,567
Social network
2,409
Viral marketing
2,189
Virales Marketing
2,186
Interkulturelle Beziehungen
2,177
Cross-cultural relations
2,153
Relationship marketing
2,134
Beziehungsmarketing
2,132
Arbeitsverhalten
1,874
Work behaviour
1,867
Electronic Commerce
1,858
Markenführung
1,788
Brand management
1,785
E-commerce
1,783
Social media
1,712
social media
1,646
Digitalisierung
1,433
Unternehmenskultur
1,425
Führungsstil
1,419
Online-Handel
1,419
Online retailing
1,417
Deutschland
1,412
Internet
1,409
Leadership style
1,401
Digitization
1,398
Corporate culture
1,393
Organizational change
1,309
Organisatorischer Wandel
1,284
Theorie
1,275
USA
1,246
Germany
1,245
Theory
1,244
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Dwivedi, Yogesh Kumar
17
Kreutzer, Ralf T.
15
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Bowen, Gordon
7
Chintagunta, Pradeep K.
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
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Springer Fachmedien Wiesbaden
28
IGI Global
11
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
MITP Verlags-GmbH & Co. KG
4
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Wiley-VCH
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
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Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
41
Journal of internet commerce
40
SpringerLink / Bücher
39
International journal of electronic marketing and retailing : IJEMR
37
Springer eBook Collection
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
International journal of business information systems : IJBIS
31
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Journal of promotion management : JPM
24
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ECONIS (ZBW)
5,865
USB Cologne (EcoSocSci)
16
EconStor
7
OLC EcoSci
1
Showing
1
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10
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5,889
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date (oldest first)
1
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
2
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
3
Leitfaden E-Mail-Marketing 2.0 : [E-Mailings, Newsletter und Kampagnen professionell gestalten]
Schwarz, Torsten
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10008938982
Saved in:
4
The effect of Facebook, WhatsApp, Twitter and Email on SMEs performance : empirical evidence from United Arab Emirates
Saeed Khalifan Rasheed Ghanem
;
Nor Aziati Abdul Hamid
- In:
Inventi impact: SMEs
(
2021
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10012696596
Saved in:
5
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
6
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long
;
Lau, Raymond Yiu Keung
;
Kwok, Ron Chi-Wai
; …
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
Saved in:
7
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
8
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
9
Opinion spam detection in online reviews
Rastogi, Ajay
;
Mehrotra, Monica
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
4
,
pp. 1750036-1-38
Persistent link: https://www.econbiz.de/10011856763
Saved in:
10
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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