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Online-Marketing
Business-to-business marketing
3,524
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782
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Wille-Baumkauff, Benjamin
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3
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Luo, Jun
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Maier, Florian
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
48
The journal of business & industrial marketing
15
Journal of business research : JBR
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
SpringerLink / Bücher
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
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3
Springer eBook Collection
3
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of business-to-business marketing
2
Journal of internet commerce
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
1
Businesses
1
Cogent business & management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Internet Marketing Leitfaden Serie
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of family business management : JFBM
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ECONIS (ZBW)
171
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1
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
2
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
3
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
4
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
5
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
6
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
7
Business-to-business internet marketing : seven proven strategies for increasing profits through internet direct marketing
Jones, Susan K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003739836
Saved in:
8
The measurement of e-marketing orientation (EMO) in business-to-business markets
Shaltoni, Abdel Monim
;
West, Douglas C.
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1097-1102
Persistent link: https://www.econbiz.de/10008668705
Saved in:
9
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
;
Schwartzman, Eric
-
2011
Persistent link: https://www.econbiz.de/10008860314
Saved in:
10
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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