Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CHAID als Instrument des Data...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Theorie
35
Theory
34
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
32
Market research
29
Deutschland
18
Germany
17
Data Mining
10
Data mining
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Social Web
7
Social web
7
Automotive industry
6
Computer-assisted marketing
6
Conjoint analysis
6
Conjoint-Analyse
6
IT-gestütztes Marketing
6
Kfz-Industrie
6
Brand
5
City marketing
5
Erfolgsfaktor
5
Internet marketing
5
Markenartikel
5
Stadtmarketing
5
Success factor
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Cluster analysis
4
Clusteranalyse
4
Database
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Decker, Reinhold
5
Flaswinkel, Anne Mareike
1
Klostermann, Jan
1
Max, Alexander
1
Meißner, Martin
1
Rump, Markus
1
Schindler, Diana
1
Trusov, Michael
1
Tuma, Michael Nche
1
more ...
less ...
Published in...
All
Australasian marketing journal
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
2
Some remarks on the internal consistency of online consumer reviews
Schindler, Diana
;
Decker, Reinhold
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
Saved in:
3
Estimating aggregate consumer preferences from online product reviews
Decker, Reinhold
;
Trusov, Michael
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 293-307
Persistent link: https://www.econbiz.de/10008810622
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
