"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Wie oft begegnet uns online eine Werbung, die eher verkaufshemmend als -fördernd wirkt? Noch viel zu oft, meint der Autor, studierter Wirtschaftspsychologe, Gründer und Geschäftsführer einer Online-Marketing-Agentur. Sein neuestes Buch richtet sich als Ratgeber an Unternehmen, die ihr...

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling...

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...