Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Studying How E-Markets Evaluat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Marketing
29,196
Social Web
20,186
Social web
20,183
Konsumentenverhalten
6,462
Consumer behaviour
6,455
Internet marketing
6,188
Marketingmanagement
4,079
Marketing management
3,846
Relationship marketing
2,910
Beziehungsmarketing
2,908
Deutschland
2,908
Theorie
2,772
Theory
2,753
marketing
2,541
Germany
2,521
Electronic Commerce
2,476
Markenführung
2,433
Viral marketing
2,427
Virales Marketing
2,424
Brand management
2,416
Soziales Netzwerk
2,396
Social network
2,262
E-commerce
2,226
USA
1,887
Online-Handel
1,785
Online retailing
1,783
United States
1,779
Internet
1,755
Social media
1,712
social media
1,653
Institutional and Behavioral Economics
1,619
Digitalisierung
1,570
Digitization
1,506
Werbung
1,369
Agribusiness
1,336
Strategisches Management
1,327
Management
1,255
Markenimage
1,235
Innovation
1,202
more ...
less ...
Online availability
All
Undetermined
3,232
Free
1,058
Type of publication
All
Article
4,724
Book / Working Paper
1,509
Journal
13
Type of publication (narrower categories)
All
Article in journal
4,218
Aufsatz in Zeitschrift
4,218
Aufsatz im Buch
506
Book section
506
Graue Literatur
150
Non-commercial literature
150
Ratgeber
111
Collection of articles of several authors
109
Sammelwerk
109
Guidebook
106
Arbeitspapier
101
Aufsatzsammlung
101
Working Paper
101
Case study
78
Fallstudie
78
Hochschulschrift
78
Conference paper
60
Konferenzbeitrag
60
Lehrbuch
44
Textbook
36
Konferenzschrift
33
Thesis
33
Glossar enthalten
17
Glossary included
17
Handbook
12
Handbuch
12
Collection of articles written by one author
9
Sammlung
9
Conference proceedings
8
Article
4
Amtsdruckschrift
3
Festschrift
3
Government document
3
Bibliografie enthalten
2
Bibliography included
2
Einführung
2
Mikroform
2
Advisory report
1
Aufgabensammlung
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
5,792
German
445
French
4
Polish
4
Spanish
3
Russian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
17
Dwivedi, Yogesh Kumar
16
Lammenett, Erwin
15
Law, Chun Hung Roberts
15
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Ozuem, Wilson
13
Rita, Paulo
13
Harrigan, Paul
12
Scott, David Meerman
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Martínez-López, Francisco J.
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kumar, Vikas
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Schivinski, Bruno
9
Tan, Yong
9
Thaichon, Park
9
Tucker, Catherine
9
Fogel, Joshua
8
Gretzel, Ulrike
8
Grewal, Dhruv
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Ko, Eunju
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Qiu, Liangfei
8
Quach, Sara
8
Seo, Yuri
8
Skiera, Bernd
8
Tuten, Tracy L.
8
Vrontis, Demetris
8
Yoon, Sukki
8
Agnihotri, Raj
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
27
IGI Global
14
American Marketing Association
8
Haufe-Lexware GmbH & Co. KG
5
Books on Demand GmbH <Norderstedt>
4
MITP Verlags-GmbH & Co. KG
4
Springer Gabler <Firma>
4
National Bureau of Economic Research
3
Nomos Verlagsgesellschaft
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Campus Verlag
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Information Resources Management Association
2
Rheinwerk Verlag
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Universität Bremen
2
Universität Mannheim
2
Verlag Dr. Kovač
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Bundesanzeiger Verlag
1
BusinessVillage GmbH
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
195
International journal of internet marketing and advertising : IJIMA
114
Journal of retailing and consumer services
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
51
International journal of hospitality management
48
Business horizons
46
Journal of management information systems : JMIS
46
Information systems research : ISR
45
SpringerLink / Bücher
45
The journal of product & brand management
44
Cogent business & management
43
Journal of internet commerce
43
International journal of electronic marketing and retailing : IJEMR
39
Springer eBook Collection
39
International journal of technology marketing : IJTMkt
37
Electronic commerce research
32
Journal of marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of business information systems : IJBIS
29
International journal of contemporary hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of hospitality marketing & management
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Psychology & marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
6,217
USB Cologne (EcoSocSci)
21
EconStor
5
OLC EcoSci
2
RePEc
1
Showing
1
-
10
of
6,246
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Järveläinen, Jonna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010127961
Saved in:
2
Online review characteristics and trust : a cross-country examination
Dong, Beibei
;
Li, Mei
;
Sivakumar, K.
- In:
Decision sciences : DS
50
(
2019
)
3
,
pp. 537-566
Persistent link: https://www.econbiz.de/10012060531
Saved in:
3
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
4
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
5
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
Saved in:
6
Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu
;
Ho, Hui-Yi
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
Saved in:
7
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
8
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
9
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
10
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
