//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Externalities, Welfare, and th...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Theorie
28
Theory
28
Internet
17
Social Web
16
Social web
16
Vereinigte Staaten
16
Electronic Commerce
15
Welt
15
World
15
E-commerce
14
Information technology
11
Informationstechnik
11
Internet marketing
11
Spieltheorie
10
Game theory
9
Digitale Dienste
8
Programming
8
Web-based service
8
Social network
7
Soziales Netzwerk
7
Auction theory
6
Auktionstheorie
6
social networks
6
Allocation
5
Allokation
5
Management information system
5
Management-Informationssystem
5
Preiswettbewerb
5
Price competition
5
USA
5
United States
5
Artificial intelligence
4
Asset-backed securities
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Estimation
4
Freedom
4
Freiheit
4
Knowledge management
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Whinston, Andrew B.
11
Chen, Jianqing
5
Xu, Lizhen
4
Liu, De
2
Rui, Huaxia
2
Chen, Yanzhen
1
Duan, Jason A.
1
Duan, Wenjing
1
Gu, Bin
1
He, Shu
1
Ke, Xuqing
1
Lin, Mei
1
Qiu, Liangfei
1
Tang, Qian
1
more ...
less ...
Published in...
All
Information systems research : ISR
3
Journal of management information systems : JMIS
3
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
2
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
3
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
4
Effects of the presence of organic listing in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
Saved in:
5
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
6
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
Saved in:
7
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
8
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
9
Vertical differentiation and a comparison of online advertising models
Lin, Mei
;
Ke, Xuqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 195-235
Persistent link: https://www.econbiz.de/10009656111
Saved in:
10
Ex ante information and the design of keyword auctions
Liu, De
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->