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~subject:"Online-Marketing"
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Online-Marketing
Konsumentenverhalten
79,200
Consumer behaviour
78,767
Panel
18,710
Panel study
17,755
Theorie
13,025
Theory
12,680
Motivation
9,349
Beziehungsmarketing
8,839
Relationship marketing
8,828
Deutschland
7,880
Schätzung
7,868
Estimation
7,583
Markenführung
7,386
Brand management
7,383
Germany
6,836
Markenimage
6,556
Brand image
6,532
USA
6,005
United States
5,674
Kundenzufriedenheit
5,521
Customer satisfaction
5,519
Online-Handel
5,435
Online retailing
5,421
Interview
4,977
Befragung
4,853
Social Web
4,792
Social web
4,789
Internet marketing
4,397
Dienstleistungsqualität
4,364
Service quality
4,361
Brand
4,226
Markenartikel
4,221
Einzelhandel
4,129
Retail trade
4,048
Experiment
3,991
Electronic Commerce
3,584
Werbewirkung
3,576
Verbraucherverhalten
3,564
Advertising effects
3,538
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All
Undetermined
2,552
Free
738
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Article
3,741
Book / Working Paper
680
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All
Article in journal
3,545
Aufsatz in Zeitschrift
3,545
Aufsatz im Buch
193
Book section
193
Graue Literatur
99
Non-commercial literature
99
Working Paper
77
Arbeitspapier
76
Hochschulschrift
53
Collection of articles of several authors
39
Sammelwerk
39
Aufsatzsammlung
37
Conference paper
37
Konferenzbeitrag
37
Konferenzschrift
29
Thesis
23
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Case study
6
Fallstudie
6
Amtsdruckschrift
5
Government document
5
Guidebook
4
Lehrbuch
4
Ratgeber
4
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4
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3
Handbuch
3
Aufgabensammlung
1
Bibliografie
1
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1
Glossar enthalten
1
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1
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1
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1
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English
4,325
German
95
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Tucker, Catherine
10
Urban, Glen L.
10
Akram, Umair
9
Goldfarb, Avi
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Choi, Yung Kyun
8
Dens, Nathalie
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Martínez-López, Francisco J.
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Ozuem, Wilson
7
Pavlou, Paul A.
7
Phua, Joe
7
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Institution
All
Springer Fachmedien Wiesbaden
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Projekt Verlag
1
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Published in...
All
Journal of business research : JBR
196
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
42
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
31
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
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Source
All
ECONIS (ZBW)
4,418
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
2
How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie
;
Höhne, Jan Karem
- In:
International journal of market research
62
(
2020
)
5
,
pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
Saved in:
3
British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie
;
Limahelu, Hannah
- In:
Emerging topics and technologies in information sytems
,
(pp. 165-179)
.
2009
Persistent link: https://www.econbiz.de/10003815376
Saved in:
4
Why we ignore social networking advertising
Hadija, Zeljka
;
Barnes, Susan B.
;
Hair, Neil
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
Saved in:
5
Behavioral Targeting : Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Kopp, Gisela
-
2014
Persistent link: https://www.econbiz.de/10010383463
Saved in:
6
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
7
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
8
Impacts of user-generated images in online reviews on customer engagement : a
panel
data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
9
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a
panel
data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
10
Frontiers : the impact of ad-blockers on online consumer behavior
Todri, Vilma
- In:
Marketing science
41
(
2022
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10012820491
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