//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Services marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Marketing
31,298
Marketingmanagement
16,385
Marketing management
16,138
Dienstleistung
7,067
Theorie
4,639
Theory
4,618
Deutschland
4,596
Consumer behaviour
4,201
Konsumentenverhalten
4,074
Germany
3,880
Services
3,694
Relationship marketing
2,848
Beziehungsmarketing
2,824
USA
2,745
marketing
2,573
Fallstudiensammlung
2,340
United States
2,324
Strategisches Management
2,145
Innovation
2,033
Management
1,984
Brand management
1,956
Markenführung
1,947
Internet marketing
1,587
Marktforschung
1,459
Dienstleistungssektor
1,429
Werbung
1,352
Unternehmenserfolg
1,303
Service industry
1,274
Firm performance
1,231
Strategic management
1,229
Advertising
1,185
Innovationsmanagement
1,173
Marketingtheorie
1,162
Marketing theory
1,149
SME
1,117
KMU
1,105
Market research
1,105
Agribusiness
1,103
Unternehmen
1,078
more ...
less ...
Online availability
All
Undetermined
620
Free
186
Type of publication
All
Article
945
Book / Working Paper
670
Journal
7
Type of publication (narrower categories)
All
Article in journal
755
Aufsatz in Zeitschrift
755
Aufsatz im Buch
186
Book section
186
Ratgeber
90
Guidebook
88
Aufsatzsammlung
66
Collection of articles of several authors
57
Sammelwerk
57
Graue Literatur
38
Non-commercial literature
38
Lehrbuch
36
Case study
32
Fallstudie
32
Hochschulschrift
30
Textbook
27
Arbeitspapier
20
Working Paper
20
Konferenzschrift
19
Conference paper
15
Glossar enthalten
15
Glossary included
15
Konferenzbeitrag
15
Thesis
12
Article
4
Handbook
4
Handbuch
4
Festschrift
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Conference proceedings
2
Einführung
2
Reprint
2
Sammlung
2
Aufgabensammlung
1
Biografie
1
Fachkunde
1
Fachzeitung
1
more ...
less ...
Language
All
English
1,379
German
240
Polish
4
French
1
Russian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Lammenett, Erwin
15
Chaffey, Dave
10
Scott, David Meerman
9
Ozuem, Wilson
8
Kotler, Philip
7
Frost, Raymond
6
Karjaluoto, Heikki
6
Kollmann, Tobias
6
Ryan, Damian
6
Smith, Katherine Taken
6
Tuten, Tracy L.
6
Ceyp, Michael
5
Charlesworth, Alan
5
Dennis, Charles
5
Fritz, Wolfgang
5
Hanlon, Annmarie
5
Ko, Eunju
5
Kreutzer, Ralf T.
5
Strauss, Judy
5
Teichmann, Julia
5
Adeola, Ogechi
4
Bachmann, Ruediger
4
Bauer, Hans H.
4
Blakeman, Robyn
4
Ceyp, Michael H.
4
Dwivedi, Yogesh Kumar
4
Ehrlich, Gabriel
4
Evans, Dave
4
Halligan, Brian
4
Harris, Lisa
4
Hinson, Robert
4
Kamps, Ingo
4
Kartajaya, Hermawan
4
Kilian, Thomas
4
Lepkowska-White, Elzbieta
4
McCabe, Mary Beth
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
13
American Marketing Association
9
Haufe-Lexware GmbH & Co. KG
7
IGI Global
4
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
3
Campus Verlag
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
UVK Verlagsgesellschaft mbH
2
Walter de Gruyter GmbH & Co. KG
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
European Travel Commission
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Linde Verlag
1
MITP Verlags-GmbH & Co. KG
1
Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG
1
Mobile Marketing Association
1
more ...
less ...
Published in...
All
Journal of business research : JBR
30
International journal of internet marketing and advertising : IJIMA
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Springer eBook Collection
21
SpringerLink / Bücher
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of internet commerce
14
Journal of strategic marketing
13
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Premier reference source
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing education : JME
9
Business horizons
8
European research studies
8
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
International journal of advertising : the review of marketing communications
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Young consumers : insight and ideas for responsible marketers
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
The marketing review
6
essentials
6
European journal of marketing : EJM
5
International journal of business information systems : IJBIS
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of economic research
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of fashion marketing and management
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,593
USB Cologne (EcoSocSci)
22
EconStor
4
OLC EcoSci
2
RePEc
1
Showing
1
-
10
of
1,622
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diversified
marketing
media and service offerings prove successful for nondenominational churches
Webb, Marion Stanton
- In:
Services marketing quarterly
33
(
2012
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10009583087
Saved in:
2
Impact of political
marketing
in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
3
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
4
Structure and constituents of digital
marketing
systems
Robul, Yuriy
- In:
Olsztyn economic journal
15
(
2020
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
Saved in:
5
Strategic management and online selling : creating competitive advantage with intangible web goods
Royer, Susanne
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002392734
Saved in:
6
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
7
Permission
marketing
: turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
8
How to plan and execute the
marketing
campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual
marketing
campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
9
The age of engage : reinventing
marketing
for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
10
Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile
Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->