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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
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Digital branding and analytics
Borel, Laurence-Helene; Christodoulides, George - In: The Routledge companion to contemporary brand management, (pp. 255-268). 2016
Persistent link: https://www.econbiz.de/10011515399
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712