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From social to sale : the effects of firm-generated content in social media on customer behavior

Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10011507438

The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior

Rishika, Rishika; Ramaprasad, Jui - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3398-3422

Persistent link: https://www.econbiz.de/10012039999

Brand-generated social media content and its differential impact on loyalty program members

Hernández-Ortega, Blanca I.; Stanko, Michael A.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1071-1090

Persistent link: https://www.econbiz.de/10013390497

An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase

Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012431699

The effects of social media content created by human brands on engagement : evidence from Indian general election 2014

Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237

Persistent link: https://www.econbiz.de/10012594939

The competitive effects of online reviews on hotel demand

Cho, Sanghoon; Pekgün, Pelin; Janakiraman, Ramkumar; … - In: Journal of marketing 88 (2024) 2, pp. 40-60

Persistent link: https://www.econbiz.de/10014582896

The Competitive Effects of Online Reviews on Hotel Demand

Cho, Sanghoon; Pekgun, Pelin; Janakiraman, Ramkumar; … - 2023

The authors examine the effects of a firm’s and its competitors’ online reviews on its demand within the hotel industry. The authors leverage a unique dataset of actual bookings from properties of a major hotel chain in six different markets in the United States, supplemented with online...

Persistent link: https://www.econbiz.de/10014344017

More of the same? : effects of volume and variety of social media brand engagement behavior

Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294

Persistent link: https://www.econbiz.de/10012647870

Effects of link placements in email newsletters on their click-through rate

Kumar, Ashish; Salo, Jari - In: Journal of marketing communications 24 (2018) 5, pp. 535-548

Persistent link: https://www.econbiz.de/10011880801