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~subject:"Online-Marketing"
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Online-Marketing
Konsumentenverhalten
78,810
Consumer behaviour
78,798
Theorie
12,776
Theory
12,723
Beziehungsmarketing
8,855
Relationship marketing
8,851
Markenführung
7,437
Brand management
7,436
Rationality
6,944
Rationalität
6,865
Markenimage
6,594
Brand image
6,570
Online retailing
5,471
Online-Handel
5,470
Customer satisfaction
5,445
Kundenzufriedenheit
5,445
USA
4,971
United States
4,838
Social Web
4,677
Social web
4,677
Internet marketing
4,404
Dienstleistungsqualität
4,298
Einzelhandel
4,297
Service quality
4,297
Brand
4,262
Markenartikel
4,261
Deutschland
4,197
Retail trade
4,197
Germany
3,986
Experiment
3,762
Werbewirkung
3,597
Electronic Commerce
3,580
Advertising effects
3,570
Verbraucherverhalten
3,564
E-commerce
3,463
Emotion
3,272
Werbung
2,931
Advertising
2,888
Private consumption
2,866
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Online availability
All
Undetermined
2,549
Free
737
Type of publication
All
Article
3,748
Book / Working Paper
684
Type of publication (narrower categories)
All
Article in journal
3,548
Aufsatz in Zeitschrift
3,548
Aufsatz im Buch
197
Book section
197
Graue Literatur
101
Non-commercial literature
101
Working Paper
77
Arbeitspapier
76
Hochschulschrift
59
Collection of articles of several authors
41
Sammelwerk
41
Aufsatzsammlung
37
Conference paper
37
Konferenzbeitrag
37
Konferenzschrift
29
Thesis
24
Collection of articles written by one author
9
Sammlung
9
Case study
8
Fallstudie
8
Conference proceedings
7
Guidebook
7
Ratgeber
7
Amtsdruckschrift
4
Government document
4
Handbook
4
Handbuch
4
Lehrbuch
4
Textbook
4
Glossar enthalten
2
Glossary included
2
Bibliografie
1
Festschrift
1
Interview
1
Mikroform
1
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English
4,337
German
94
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Ghose, Anindya
14
Filieri, Raffaele
13
Law, Chun Hung Roberts
12
Ko, Eunju
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Grewal, Dhruv
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Abbasi, Amir Zaib
6
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Institution
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
IGI Global
2
OECD
2
RWTH Aachen
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
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Published in...
All
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of internet commerce
53
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
30
Journal of marketing
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
24
Marketing intelligence & planning
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing research : JMR
23
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
4,430
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
Persistent link: https://www.econbiz.de/10010481695
Saved in:
2
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
3
Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012547995
Saved in:
4
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
5
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
6
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
Saved in:
7
The third screen : marketing to your customers in a world gone mobile
Martin, Chuck
-
2011
Persistent link: https://www.econbiz.de/10009011493
Saved in:
8
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
9
Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
Saved in:
10
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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