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Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015
Persistent link: https://www.econbiz.de/10011283756
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49
Persistent link: https://www.econbiz.de/10013168085