//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The extended transportation-im...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
55
Konsumentenverhalten
52
Relationship marketing
33
Beziehungsmarketing
30
Social Web
22
Social web
22
Service quality
16
Internet marketing
14
Marketing management
13
Marketingmanagement
13
Customer satisfaction
12
USA
12
United States
12
marketing
11
Dienstleistungsqualität
10
Virtual reality
10
Customer service
9
Innovation
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Supplier relationship management
9
E-commerce
8
Electronic Commerce
8
Virtuelle Realität
8
B-to-B-Marketing
7
Business-to-business marketing
7
Dienstleistungssektor
7
Distribution channel
7
Market research
7
Narrative Methode
7
Narrative method
7
Online retailing
7
Online-Handel
7
Service industry
7
Services marketing
7
Vertriebsweg
7
Communication
6
Einzelhandel
6
Kommunikation
6
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
14
Author
All
Ruyter, Ko de
9
Wetzels, Martin
5
Grewal, Dhruv
4
Keeling, Debbie Isobel
3
Laer, Tom van
3
Mahr, Dominik
3
Aguirre, Elizabeth
2
Visconti, Luca M.
2
Blazevic, Vera
1
Buck, Michael
1
Cenesizoglu, Tolga
1
Cotte, June
1
Dellarocas, Chrysanthos
1
Feiereisen, Stephanie
1
Hatzithomas, Leonidas
1
Klaas, Michael
1
Ludwig, Stephan
1
Motyka, Scott
1
Nepomuceno, Marcelo Vinhal
1
Ngo, Liem Viet
1
Ordenes, Francisco Villarroel
1
Plangger, Kirk
1
Stallone, Valerio
1
Tsiotsou, Rodoula H.
1
Tucker, Catherine
1
Weinberg, Bruce D.
1
Wiertz, Caroline
1
van Laer, Tom
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
3
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
4
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
5
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
6
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
7
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
10
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->