Similar Search Results

Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen - In: Journal of marketing research : JMR 54 (2017) 4, pp. 540-555

Persistent link: https://www.econbiz.de/10011743672

Singh, Sonika; Swait, Joffre - In: Journal of retailing and consumer services 39 (2017), pp. 123-134

Persistent link: https://www.econbiz.de/10011747740

Ho, Edward; Kowatsch, Tobias; Ilic, Alexander - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 237-256

Persistent link: https://www.econbiz.de/10010470968

Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574

Persistent link: https://www.econbiz.de/10011956595

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66

Persistent link: https://www.econbiz.de/10013041309

Onișor, Lucian-Florin; Ioniță, Daniela - In: Journal of business economics and management 22 (2021) 3, pp. 656-674

reading, users look more at advertisements that increase the memory of the ads. Regardless of the task performed, the …

Persistent link: https://www.econbiz.de/10012506274

Ma, Judy; Huang, Dongling; Wang, Yu - In: International journal of internet marketing and … 15 (2021) 1, pp. 54-83

Persistent link: https://www.econbiz.de/10012512690

Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023

Persistent link: https://www.econbiz.de/10012650616

Pyle, Emily; Furnham, Adrian; McClelland, Alastair - In: The journal of brand management : an international journal 29 (2022) 3, pp. 301-310

Persistent link: https://www.econbiz.de/10013270433

Gumilevskaya, Sofia; Devlin, Joseph; Richardson, Daniel; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 386-411

-report liking, attention, and memory for an advertisement) was affected by addressability and the screen size on which the content …

Persistent link: https://www.econbiz.de/10014534831