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Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty

Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364

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The role of social media browsing intention for behavioral outcomes of young consumers

Adi, Pramono Hari; Wihuda, Faizal; Adawiyah, Wiwiek Rabiatul - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 39-57

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Social media advertising and consumer decision-making : the mediating role of consumer engagement

Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53

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The role of brand experience and E-Wom on purchase decisions

Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023

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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries

Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577

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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study

Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137

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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case

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Examining the role of relationship factors on eWOM effectiveness in social media

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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising

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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

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