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Modeling gender based customer preferences of information search channels

Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of global information management : an official … 25 (2017) 2, pp. 52-67

Persistent link: https://www.econbiz.de/10011673650

Privacy Decision-Making in Digital Markets : Eliciting Individuals' Preferences for Transparency

Sachs, Nikolai; Schnurr, Daniel - 2021

loss. In this paper, we present the design of an online experiment where student subjects choose between a situation of … individuals’ transparency pref- erences when facing privacy risks and provides insights into privacy decision-making under …

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Examining the effect of positive online reviews on consumers' decision making : the valence framework

Xiao, Lin; Li, Yuan - In: Journal of global information management : an official … 27 (2019) 3, pp. 159-181

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Experimental designs and estimation for online display advertising attribution in marketplaces

Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483

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Airbnb : online targeted advertising, sense of power, and consumer decisions

Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41

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Negative online consumer reviews : effects of different responses

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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

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When perceived ability to influence plays a role : brand co-creation in Web 2.0

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Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames

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The effect of involvement on attitude formation and strength in the digital domain

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